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The principles, practices, and guidance to drive modern digital at Shelter. |
Shelter’s Digital Framework defines how we work in the digital age to achieve our organisational objectives and meet our clients’ and supporters’ raised expectations.
It outlines the organisation’s vision for digital, and the methodologies and practices we use to deliver content, products and services. This will help us work more efficiently to create great user experiences and consistent messaging.
It facilitates how we deliver user value and engage all of our audiences.
‘The digital framework underpins all our strategic objectives, from building support for our cause to providing better advice and support for those we help. It gives us a clarity of purpose and a robust way of operating, as digital has become part of the basic fabric of life at Shelter, as it has everywhere.’
James Allen, Assistant Director, Marketing & Content CPC Directorate (April 2021)
The framework sections
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Framework blogs
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