Content Style Guide

Welcome to Shelter’s Content Style Guide

This guide is for anyone writing for Shelter. It will show you how to keep your copy consistent, easy to read, and using Shelter’s brand.

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Frequently used articles

Writing for the blog
Writing webpage copy
Shelter’s TOV

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Label list

As you and your team label content this area will fill up and display the latest updates.

Need more help?

If you can’t find what you’re looking for in this guide, please contact the Content team on editorialallusers@shelter.org.uk for advice.

Updated: Mar 4, 2020