Guides

For any type of digital content, no matter the audience or which channel it’s used on, Shelter has a set of clear best practice guidelines for creating high quality, user-focused content.

Across-the-board guidelines that cover focusing on the user, writing in plain English, how to follow Shelter’s house style, how to use links, calls to action and more.
Read the guide

Learn all the conventions we use for spelling, grammar, and style, for any copy you write.
Read the style guide

A guide to the methodology that uses research, collaboration, and a focus on the user to create great content as simply and efficiently as possible.
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A guide to finding stories, finding and using photos, quoting case studies, and getting permissions.
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A guide to using the right language and tone when writing about domestic abuse.
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Video guides

Video can be the most powerful form of digital content, with the greatest potential to tell a story and engage people. But unless it’s planned according to standards and guidelines, a lot can go wrong with video. The guides below can show you how to do videos the right way.

Accessibility guides

More than ever, organisations know their websites and social media content need to be usable for people with disabilities, who make up over 20% of the UK population. These guides will help you understand accessibility and how to build it into your plans and content.

Publishing guides

Contact us about the digital framework

Have a question or comment? Found a bug? Or maybe you’d like to contribute to the framework? Use our contact form to get in touch.