Shelter's digital glossary

A prioritised list of the work needed to be done by a product team to meet its goals. Value-driven workstreams tend to be centred on the user through user stories. Teams can use task-based backlogs where appropriate.

Communities of Practice (CoPs) are cross-organisational groups comprised of practitioners who work in their discipline full-time. The CoPs are non-hierarchical and long-term, and they’re a safe space to focus on how to accomplish something rather than what it delivers. They can define best practice, create learning opportunities, reduce duplication, or be used as support networks.

Content managers are responsible for specific sections or pages of the Shelter website. They make sure information is accurate and up-to-date, and work with the Central Digital team to archive or decommission content as necessary. They have a clear understanding of their content, where it’s used, and why, and provide business owners with quarterly reports on its performance.

In a world where editors are freed to work without developer support via Contentful: The approach we use to ensure Shelter's editorial capacity is used where it has the most impact, and that content is delivered to high standards - in meeting user needs and achieving business goals. We emphasise collaborating across disciplines, (e.g. with Creative Copywriters), delivering value quickly, and an evidence-based, test-and-learn approach.

Content owners manage content as part of a live service. They work autonomously on publishing content with their own content team, and regularly report on performance.