Our brand guidelines

The way we look and sound shows people exactly who we are and what we believe in.

Everyone has the right to a safe home and our brand will make sure that everyone knows this.
It’ll inspire people to join us and let anyone facing a housing problem know that we’re on their side and we’ll protect their rights.

That’s why, instead of brand guidelines, you should think of this as a guide to helping us stand up to the housing emergency.

Sections

Read about the big pieces: our inspiration, personality, background and purpose

Learn the options and rules for using our logo, symbol and wordmark.
Read our logo guidelines

Learn our primary palette, digital palette and infographic colours, including how they can help you design for accessibility

Read about our typefaces, their rules of use, and how to use interventions with characters, punctuation, words and more to really build the fight into your messages

We’ve created a catalogue of potent graphic shapes and symbols to combine with words, images and moving images

See our content guides

Read our range of guides to learn Shelter’s house style, how to use case studies, how to write about domestic violence, and more.